Pre-revenue · Methodology-ready

Know how your competitors’ UX actually performs —
measured, not guessed.

Benchmark runs the same task as the same persona across your competitors’ websites. AI agents perceive each site as a human would, score every flow on the published UI Clutter Index, and deliver a defensible competitive UX report in five business days.

Request a sample audit See the methodology

The problem

Every existing tool misses the point.

You can’t benchmark your UX against competitors using tools built to test your own product. Here’s what’s currently in the gap.

Human-panel testing tools

—Can't scale.

Human panels are inconsistent by design. No two participants are the same person. Competitor access is limited, expensive, and produces samples too small to compare statistically.

Browser-automation frameworks

—No perception.

Script automation interacts with code, not screens. It breaks when a button moves 10px. Zero capacity for judgment, confusion, or context. It tells you a form loaded — not whether anyone could fill it.

Session-replay tools

—Wrong subject.

Session replay tools require JavaScript installed on the site. You will never install it on a competitor's site. You see your users, never theirs.

Competitive-intelligence platforms

—Wrong dimension.

Competitive intelligence platforms track pricing, feature pages, and messaging. None of them have ever measured whether your competitor's quote flow is a 3-minute task or a 14-minute nightmare.

What makes Benchmark different

Three differentiators that define the category.

Perception-first AI.

Benchmark interacts with what's on screen — exactly as a human sees it. Not with HTML selectors or JavaScript hooks. If a button is visually buried under a modal, Benchmark sees that. If a form label is ambiguous, the agent hesitates the way a real user would.

vs. browser automation: code, not screen.

Statistically identical synthetic persona.

Every site in your audit is tested by the exact same persona — same age, income, location, knowledge state, patience level, device, and behavioral rules. Run the audit again next quarter: same persona. Human panels can't offer this. The comparison is only valid when the subject is held constant.

vs. human-panel testing: no two humans are the same.

The UI Clutter Index — a published scoring standard.

UCI is a defined, formula-driven friction score. Not a subjective rating. Not an AI vibe check. A calculated number based on element count, off-task ratio, and flow completion — reproducible, citable, and comparable across audits and over time.

vs. vague usability scores from every other tool.

How it works

From brief to report in five business days.

Define persona and task.

You fill out the persona template. One template, one task. We lock it before any testing begins.

AI executes across all sites.

The agent runs the task on each site three times, using only what the persona knows, behaving exactly as the persona would.

Human review gates.

Any uncertainty pauses the run. A human resolves it before scoring. No site is penalized for our system's edge cases.

UCI scoring and analysis.

Every stage scored. Every friction event logged. Cross-site comparison built. Strategic findings ranked by impact.

Deliverables packaged.

Slide deck, interactive flow diagram, written report, archived audit record. Ready to share with leadership.

The UI Clutter Index

A standard you can cite.

UCI = Total Elements × (1 + Off-Task Ratio)

A minimal site scores under 15. A critical site scores above 50. Unlike subjective usability ratings, UCI is formula-driven, reproducible, and directly comparable across audits, competitors, and time.

Illustrative UCI scores. Lower is better.

What you get

Four deliverables in every audit.

Executive slide deck

(.pptx + PDF)

14–16 slides. Cover, context, per-site flow summaries, UCI chart, findings, recommendations. Built to share with leadership without explanation.

Interactive flow diagram

(.html)

Stage-by-stage visual comparison of every site's flow. Stop markers, friction annotations, outcome chips, UCI scores. Opens in any browser.

Written report

(.docx + PDF)

Detailed narrative findings with supporting evidence, full methodology disclosure, reproducibility notes, and a raw data appendix. Defensible and citable.

Audit record

(archived)

All run screenshots, UCI raw data, human review log, and persona file. Stored for twelve months. Available if findings are ever challenged.

Pricing

Per audit. No platform fees. No annual contract required.

Single audit

$3,500/ audit

One-time competitive snapshot. Ideal for pre-launch benchmarking or a board-level competitive review.

–Up to 6 sites
–1 persona definition
–All 4 deliverables
–5-day turnaround
–12-month audit record

Request audit

Quarterly monitoring

$2,800/ audit

Same audit, run quarterly. Track how competitors' UX evolves. Includes trend comparison vs. prior audit.

–Everything in Single Audit
–Trend delta vs. prior run
–Persona version control
–Priority scheduling
–Billed quarterly

Start quarterly

Enterprise

Custom

Multiple verticals, custom personas, expanded site lists, white-label deliverables, or API integration into your research stack.

–Unlimited sites per audit
–Multiple concurrent personas
–White-label reports
–Dedicated research lead
–SLA-backed delivery

Contact

If your team has ever debated how a competitor’s onboarding actually compares to yours and ended the conversation with “I think it’s faster” — Benchmark exists to settle it.

Request a sample audit Read the methodology in detail

Know how your competitors’ UX actually performs —measured, not guessed.